| What is "genomics", and how will it effect what will | | | | 2) Activin. When skin is injured, this protein prompts |
| be in your next skin care product? Well, let me first | | | | collagen growth to promote wound healing. And |
| start by giving you the official definition as provided | | | | because aging skin is also damaged skin, activin can |
| by the United States Environmental Protection | | | | do similar repair, thereby reducing wrinkles. In |
| Agency, which states, "The term 'genomics' | | | | independent studies, mice that were genetically |
| encompasses a broader scope of scientific inquiry | | | | altered to be deficient in activin could not adequately |
| associated technologies than when genomics was | | | | heal when injured, whereas mice bred to produce |
| initially considered. A genome is the sum total of all an | | | | activin could easily establish new collagen on skin |
| individual organism's genes. Thus, genomics is the | | | | damaged sites. However, there is one big problem, |
| study of all the genes of a cell, or tissue, at the DNA | | | | activin is far to large of a molecule to penetrate the |
| (genotype), mRNA (transcriptome), or protein | | | | skin. Avon researchers nonetheless, not being ones |
| (proteome) levels." Well, that certainly was a | | | | to be easily deterred, discovered an ingredient in two |
| mouthful, wasn't it? However, for purposes of this | | | | Asian plants, Amorphophallus and Sesbania, a |
| article, I will demonstrate how the use of this new | | | | plant-derived phytochemical that has been proven to |
| genomic skin technology and its resulting identification | | | | stimulate activin production. This new ingredient, |
| of three new skin proteins at the cellular level will | | | | which they have coined "Activinol", is now being used |
| forever change the landscape of anti-aging skin care | | | | in their Anew Reversalist Renewal Serum. |
| as we know it. | | | | 3) Serpin B3. One result of ultra-violet (UV) sun |
| 1) Tensin. This protein in the skin helps facilitate the | | | | exposure is the production of a protein in skin cells |
| clamping and anchoring down of cells, but | | | | called serpin B3, which causes dryness and roughness |
| unfortunately its production drops as we get older. If | | | | of one's skin. But, a company out of Japan called |
| a product can restore the body's tensin, skin will | | | | Shiseido has patented a synthetic amino acid that |
| appear firmer and more youthful. Fibroblasts, the cells | | | | they have labeled Skingenecell-1P, which suppresses |
| that make up collagen, is essential to keeping skin | | | | this production, resulting in more moisturized skin. |
| firm and soft. Researchers at Chanel's scientific lab | | | | Serpin B3 inhibitors have been found in large |
| have identified a plant compound called Elemi-PFA | | | | quantities in people with dry and sun damaged skin, |
| that stimulates the body's stores of tensin, which can | | | | and when skin cells are exposed to UV rays in the |
| now be found in their Precision Ultra Correction Lift | | | | lab, the inflamed cells that die off contain a lot of this |
| cream product. | | | | protein. |