| I have read articles explaining behaviour and | | | | thought processes but instead are the remnants of |
| appearance as products of genetics. The study of | | | | retail genetics. In fact, even if you started your own |
| genes and how they control the aforementioned | | | | business, the systems are probably products of who |
| attributes and others like the predisposition to certain | | | | you were at that time...the time of your uninitiated |
| diseases, for example, is fascinating. In fact, genes | | | | self. |
| hold characteristics which are hardwired into the ooze | | | | Try this: Gather your staff together and examine |
| and the essence of who we are. | | | | everyday tasks and procedures. Consider things like |
| I started thinking about the genetics of retail. If one | | | | ordering merchandise, stocking shelves, bringing |
| wants to know about their personal genetics they | | | | freight to the floor. Discuss advertising and marketing |
| observe their parents and and their parents parents | | | | and visibility within your community. Break the |
| and...well you get a feel for how far that could go. | | | | subjects into groups for easier management. Over |
| But if you want to know about your retail genetics | | | | time examine each set of tasks or systems that you |
| look at those who taught and mentored you. I | | | | use. During these meetings clear your mind of the |
| suggest to you that many of the systems, policies | | | | way you currently operate and ask your staff to do |
| and procedures in use in your store today are simply | | | | the same. Examine each item on every list and |
| the "genetic" generational passing of those teachings. | | | | brainstorm about how you would approach it were |
| Some of your "retail genes" may have mutated | | | | you starting over. It can be a fun exercise that may |
| slightly, but still its a a good bet that some of your | | | | just bring your staff together and uncover efficiency |
| systems are not based upon conscious and critical | | | | and profit opportunities. |